About Me
Christian Martin Laguerenne
Principal User Experience Designer
Strategy, user experience, visual design, digital marketing. Cloud Applications for Commerce and Content Management, Financial Services, Design Consultancy.
- Based in Mexico City, Mexico
Analytical and innovative designer, +14 years creating digital products. Leading the build of user-centered and scalable experiences, from it's initial concept and strategy, to it's implementation and growth by using design tools and methodologies under Agile frameworks.
How is my Design Process?
Empathize
User goals, interviews, data analysis and benchmarking.
Define
Customer journeys, Information architecture, Use cases.
Ideate
User flows, wireframes and storytelling.
Prototype
Workshops and stakeholder's reviews, design office hours.
Test
Planning, execution, analysis and learnings from user interviews and usability testings.
Implement
Hand-Off of high fidelity designs and detailed specs for development teams.
Learn
Test in production. Data and feedback gathering from real users to identify opportunity areas and promote iterations that ensure user goals achievement and engagement with the product.
Iterate
Design Skills
Tools I usually use to create my designs
Design - Figma, Adobe CS, Mural, Sublime text
Data collection - Google Analytics, Web Master tools, Hot Jar, Medallia
Project management - Jira, Monday
Other skills
Accountable, team collaboration, decision and deal maker.
Resume
Professional Experience
Principal User Experience Designer
June 2022 - Today
Oracle Corporation, Mexico City
- Oracle Customer Experience (CX) -. In charge of developing Next Gen experiences for B2B Commerce Cloud. Working in my daily basis with Design, Product Managers and Development teams researching, planning and delivering user's problem-solving experiences that also contributes to the business goals.
- Oracle Content Management -. Leading the development of new experiences for Oracle's cloud-based content management platform, third party integrations, invoice processing, augmented reality, site plans, design system adoption.
Current Position
June - November 2022
Senior Product Designer
Sept 2016 - May 2022
Scotia Digital, Scotiabank, Mexico City
- ScotiaWeb - (React, BaaS). Enrollment, login, access recovery, transfers, payments, investments, antifraud.
- ScotiaMóvil MX - (iOS/Android). Marketplace, cardless withdrawal, CoDi, payroll portability, clarifications, geolocation.
- Scotia Tarjetas - (iOS/Android). App redesign, visual design, Dynamic CVV.
- ATMs (Windows). Branding, monthly campaigns, cardless withdrawal, pre approved credits, services payment
- Credit card application (Angular) - Online Sales. As part of the Banks Digital Transformation, this was one of the pioneer projects as it revolutioned the way of selling credit cards using traditional hand fill-in forms into digital end to end digital experience.
- Omichannel sales manager - WEB - APP - ATM - Email - SMS
In charge of digital transformation, design strategy, UX and tactics for scotiabank's digital channels:
Web design consultant
Jan 2015 - Aug 2016 - (1 year 9 months),
Digital Marketing, Scotiabank. Mexico City
- In charge of Scotiabank's website
- Developed master templates and components for product pages, lead generators, simulators, regulatory & press releases
- Optimizations for SEO, accesibility and speed performance
- Planning, design and execution of social media campaigns (Fb, In)
- Media design and coding for Google AdWords
Systems Engineer
Sep 2010 - Dec 2014 (4 years, 4 months)
Information Technology, Scotiabank. Mexico City
- Responsible for the day-to-day operation of Scotiabank’s website
- Web design for corporate intranet, online banking channels, internal communications and other internal systems
- Users management, server configurations and production support
Front end specialist
March - Sept 2010 (6 months)
NSTrantor. Mexico City
- Lead in the redesign, development, and implementation of Scotiabank's Online Banking web app
- Information Architecture
- User interface
- Microcopies
- HTML templates and stylesheets coding
Web Master
Sept 2006 – Today
Freelance Design. Mexico City
- Web Design
- Style guidelines
- HTML templates and stylesheets
- Search engine positioning
- Usability and performance
- Corporate design & branding
Custom designs from scratch, design consultancy.
Education
UX Writing
Sept, 2021
Multiplica Academy
Mobile user experience design
May, 2021
Interaction Design Foundation
UX Management: Strategy and tactics
Jun, 2020
Interaction Design Foundation
Fintech & Financial Disruption
Sept, 2017
ITAM
Advanced web design and programming
Oct, 2008
EDUMAC
BA Graphic Design
Aug, 2004 - Sep 2008
Universidad del Valle de México
