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BEN 53 – TikTok

Business English News 53 - TikTok

In this Business English News lesson we look at business English vocabulary related to technology and TikTok.

It seems like every week there’s news of another attempt to ban TikTok. Indeed, the federal government and half the states in the U.S. have outlawed use of the app on government-owned devices. Never before has there been such a reaction to an app’s sudden popularity. So just how did the app reach one billion downloads and 150 million active users in the U.S.? According to the Guardian:

TikTok owes its phenomenal success to a host of canny choices. They feature easy-to-use video, with creation tools that blur the line between creator and consumer. Their vast library of licensed music allows teens to soundtrack their clips without fear of copyright strikes. And a billion-dollar advertising campaign on Facebook brought in new users as quickly as Zuckerberg’s company could send them over.

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BEP 34c – Clarifying and Confirming What Was Said

Business English - BEP 34c - Clarifying What Was Said

Welcome back to Business English Pod for today’s lesson on how to clarify what was said during a conversation.

Communication is rarely easy. There’s so much that can go wrong in a conversation, especially on the phone. We might not hear someone well, we might hear them incorrectly, and we might not understand words or expressions in the same way. For that reason, we need to be able to clarify what was said.

There are a few basic ways to clarify that are extremely useful. We can use “WH” questions, like who, what, where, when, and why. We can ask people to repeat what they said and repeat things for people when they haven’t understood us. And we can use tag questions to confirm that we’ve heard correctly.

Today we’ll listen to a telephone conversation between three colleagues: Benny, Wim, and Andre. They are speaking on the phone for the first time in a while. During their conversation, they use several expressions to clarify what was said.

Listening Questions

1. What does the receptionist say that Benny doesn’t understand right away?
2. What question does Benny ask that Wim needs repeated?
3. What question does Benny restate about the river in Rotterdam?

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Skills 360 – What is DEI: Diversity, Equity and Inclusion

Skills 360 LESSON - DEI: Diversity, Equity and Inclusion

Welcome back to the Business English Skills 360 podcast for today’s lesson on the impact and implications of DEI – or diversity, equity, and inclusion – on the workplace.

As part of the “social” aspect of ESG, DEI has exploded in importance in recent years. Over 50% of employees in the US believe this increasing attention is warranted. And, as we discussed in our last lesson, customers are increasingly discerning when it comes to ethical performance.

So, it’s not just your HR manager who’s thinking about this anymore. The companies that are excelling in this area have it baked in at every level. And that includes commitments at the C-suite level. Given this explosion of attention, it’s worth unpacking exactly what we mean by these terms, and what it means for the workplace.

“Diversity” refers to the presence of different people in an organization. And while we might immediately think about gender and race, we’re also talking about age, disabilities, religion, and sexual orientation, just to name a few. Diverse organizations have many different people. “Inclusion” is an atmosphere where all these people feel a sense of belonging. And where there are systems in place to make them feel welcome and valued.

“Equity” can often get confused with “equality,” but it’s really not the same. Equity acknowledges that not everyone has the same starting point, and that some people might need additional support to take advantage of opportunities. So companies committed to equity focus on systems and processes that create fairness and recognize those different starting points.

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Skills 360 – What is ESG: Environmental, Social and Governance

Skills 360 LESSON - ESG: Environmental, Social and Governance

Welcome back to the Business English Skills 360 podcast for today’s lesson on “ESG,” or the environmental, social, and governance commitments companies make.

Along with DEI, which we’ll talk about next time, ESG is one of those acronyms that seems to be everywhere these days. Some companies have made huge strides in ESG, and many of them are reaping the rewards. Others have just started down the path. And then there are some that are resisting, for better or worse. Whatever the situation in your company is, it’s important for you to know what ESG is all about.

On a very simple level, ESG is about paying attention to the non-financial impacts, risks, and opportunities in business. The “E” in ESG stands for “environmental.” This refers to a company’s impacts on the environment, its greenhouse gas emissions, its care for natural resources, and its resilience in the face of climate change.

The “S” in ESG stands for “social.” This pillar is all about the company’s relationship with it stakeholders, both internal and external. That includes employee engagement, as well as relationships with the surrounding community and its people. Finally, the “G” in ESG stands for “governance.” This is all about ethical and accountable leadership, board oversight, equity, and transparency.

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BEP 405 – English Idioms about Animals (2)

BEP 405 LESSON - English Idioms about Animals (2)

Welcome back to Business English Pod the second part of our series on English idioms related to animals.

English can be a difficult language to learn. One reason, which you’ve likely discovered, is that there are so many different ways to say something. It’s not just a variety of individual words, but also the variety of idioms. Idioms can be tricky. You might hear someone say “it’s a dog eat dog world” and wonder: why are they talking about dogs?

In fact, a “dog eat dog world” is not about dogs at all. This is an idiom that describes a tough competitive environment. Just like the business world in which you’re trying to learn English so you can compete. English is full of expressions like this. And it turns out that we have dozens of idioms related to animals.

In this lesson, we’ll rejoin a conversation among three colleagues in a large corporation. Ruby, Dylan and Kyle have been discussing the Chief Investment Officer position in their company, as well as the world of investments. In their conversation they use many idioms related to animals. See if you can spot some of these as we go through the dialog, and we’ll explain them later in the debrief.

Listening Questions

1. How does Dylan describe his investment advisor’s work habits?
2. What does Ruby say to communicate to her colleagues that she doesn’t have special information to share?
3. What does Dylan believe the company needs to do to prove they’re serious about IT transformation?

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BEP 404 – English Idioms about Animals (1)

BEP 404 LESSON - English Idioms about Animals (1)

Welcome back to Business English Pod for today’s lesson on English idioms related to animals.

Like all our lessons, this one is focused on language that you can use at work and in business. When you work like a dog, you can’t waste your time learning expressions you’ll never use. And when it comes to idioms, you should focus on the ones that are commonly used and widely understood. Like the one I just used: “to work like a dog.”

In fact, there’s a ton of idioms in English that mention animals, especially dogs. That’s probably because so many of us keep them as pets. But we’ve got idioms about cats, horses, snakes, fish, cows, bears and countless other animals. And learning these idioms can add to your language toolbox and make you sound more natural. Besides, a well-placed idiom can add a lot of impact to a sentence.

In this lesson, we’ll listen to a conversation between Dylan, Ruby, and Kyle – three colleagues in a large corporation. They’re talking about the Chief Investment Officer position in their company. They discuss the former person in the role, people who applied for the job, and the person who got it. In their conversation they use many idioms related to animals. See if you can spot some of these, and we’ll explain them later in the debrief.

Listening Questions

1. How does Ruby describe Greg, the person in finance who applied for the Chief Investment Officer job?
2. How does Dylan describe Brett, the former Chief Investment Officer?
3. What expression does Ruby use to describe the current challenging market?

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Business English News 55 – 2024 Global Economic Outlook

BEN 55 LESSON - 2024 Global Economic Outlook

In this Business English News lesson on the economic outlook for 2024, we look at business English vocabulary related to the global economy and finance.

At the start of every year, economists love to make predictions. But in such a volatile world, predictions are tough to make accurately. For 2023, many economists forecasted rising inflation and a “hard landing” for the global economy. But that didn’t happen. So, what’s in store for 2024? Will the challenges of 2023 snowball into a recession? Not according to MSN.com:

Although growth is estimated to be even slower in 2024, the worst is perhaps over and headwinds are expected to ease, analysts say. For next year, the IMF expects global gross domestic product to expand by 2.9 per cent, while the World Bank forecasts 2.4 per cent growth. “Looking at 2024, we anticipate uncertainty to persist, with sub-trend growth projected across the world’s economies,” State Street Global Advisor said in its 2024 Outlook report.

All of this amounts to what many people are anticipating as a “soft landing” for the U.S. economy. The fight against inflation isn’t over, and consumers are still taking it on the chin. But turning the inflationary tide didn’t require high unemployment, as is often the case.

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BEP 33c – Presentations: Summarizing and Call to Action

BEP 33c - English for Presentations: Summarizing and Call to Action

Welcome back to Business English Pod for today’s lesson on how to finish a presentation with a summary and a call to action.

An effective presentation is one that you remember. And an effective presenter is one who knows how to get information to stick and how to make a lasting impression on the audience. But for many people, that’s easier said than done. So how can you get your ideas to stick?

Well, there’s a simple structure that you can follow. That structure involves signaling that you’re going to end your presentation. Next, you can provide a summary of what you’ve discussed. Then you can make a call to action. And finally, you can thank your audience and invite questions. With this structure, you can make a strong finish to your presentation and a lasting impression.

Today we’ll listen to a presentation by Nick, a sales director for a steel company. Nick is giving a presentation about ideas for increasing sales, which have been rather disappointing. He uses several techniques to summarize and emphasize his key points. And he provides a strong finish to his presentation.

Listening Questions

1. What does Nick say to introduce the final summary of his main ideas?
2. What does Nick tell people he wants them to do near the end of the presentation?
3. What does Nick do to end his presentation?

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BEP 403 – Recruiting 2: Developing the Job Description

English for HR - BEP 403 - Developing the Job Description

Welcome back to Business English Pod for the second in our two-part series on recruiting. Today we’re going to focus on developing the job description.

In the current business climate, the competition for talent is fierce. People looking for work have an array of choices. And because company loyalty isn’t what it once was, people are apt to change jobs every few years. For these reasons, companies have to stay sharp when it comes to recruiting, not to mention retention.

So how can you find the “right” person for a job? Well, that begins with understanding the job itself. In our last lesson we looked at how to identify needs and changes to a role. Once you’ve done that, you’ll be able to develop a suitable job description, and progress on to the hiring phase of the recruiting process.

Developing the job description will require you to outline duties and responsibilities as well as key qualifications for the role. You’ll also have to describe the required experience and personality fit. And in the modern workplace, you’ll likely find yourself discussing in-person versus virtual modes of working.

In today’s dialog, we’ll rejoin Steph, an HR manager, and Maya, a recruiter, as they talk with Josh. Josh is a marketing manager who’s looking to hire a new brand manager. They’ve discussed the role’s changing needs, and now they’re putting together a job description.

Listening Questions

1. What are the minimum qualifications for the role as far as education?
2. How many years of management experience is required for a successful candidate?
3. In terms of personality fit, what two characteristics does Josh say are desirable?

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BEP 402 – Recruiting 1: Identifying Needs

BEP 402 - HR English - Recruiting 1: Identifying Needs

Welcome back to Business English Pod for today’s lesson, the first in a two-part series on recruiting. In this lesson, we’ll focus on identifying your recruiting needs.

The world of human resources has changed dramatically over the past few years. There is more movement in the workforce than ever before, with many people retiring, starting new careers, switching jobs, and reevaluating their priorities. And this kind of movement isn’t likely to stop. The latest generation to enter the workplace have very different values than their parents, and it feels like the days of employee loyalty are officially over.

So how can individual companies deal with these shifts? Well, many HR professionals will tell you that you need to “always be recruiting.” This approach involves a change in mindset for many businesses. It’s about constantly thinking about your changing staffing needs, adapting your systems and approaches when necessary, and strong networking.

A big part of smart recruiting involves identifying your changing needs. When you sit down to look at a role, you might start with an overall description. But then you need to assess changes to the role and compare new needs against former role descriptions. As you build a new job description, you should also ask whether there are skills gaps on the team. And you should develop a general picture of your ideal candidate.

In today’s dialog, we’ll listen to a conversation between Josh, Steph, and Maya. Josh is a marketing manager looking to hire a new brand manager. Steph is an HR manager, and Maya is in charge of recruitment. Together they’re working out how the brand manager role should look.

Listening Questions

1. What kinds of changes to the role does Josh describe?
2. What specific skills does the team lack that can be a part of the changing brand manager role?
3. How does Maya describe the ideal candidate for the position?

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